Even unintentionally, we still choose “stilt-like” marketing and sales actions

And it was in the middle of a presentation meeting about inbound marketing that the inconvenient problem arose. Well, we’re in the middle of summer, in a tropical country, so what’s the surprise? The thing is, he wasn’t physically there. This mosquito was used to explain to our future client why their marketing and sales efforts were not generating results. Even in the midst of so much technical explanation about conversion rates, traffic, leads, etc., our interlocutor on the other side of the table still had doubts about what he was doing wrong, because after all, he cares a lot about making the best decisions for his company, and until then he remained convinced that he was doing the best he could.

It was then that we told him

You are choosing the mosquito strategy. You’re invading your potential client’s routine with an unpleasant and invasive approach – like that annoying mosquito that insists on buzzing in your ear when you’re trying to sleep! By acting like this, no one will want your presence at that moment, they will ignore your efforts, and worst of all, they Belgium WhatsApp Number Data will reject everything that is relevant to your company, product or service. Well, the explanation was impressively effective. He laughed and said: – That’s exactly what I’m doing! Obviously, an entrepreneur like him, or like many others aware of their commitments and responsibilities, would not choose an inefficient strategy to bet their chips on. He would never risk his team, his job and the future of his company on something that, instead of bringing new business opportunities, ends up undermining the possibilities.

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What was difficult to understand

The way of advertising and selling has changed. It changed because the consumer changed . We are in a moment of transition, we will have to unlearn some things in order to learn others. Investing in marketing without proving results is choosing to go against all the biggest successful trends, and they all converge on a common theme; your web presence. Have a structure ready to welcome your potential customer, let them visit you, explore excellent content about the solutions your product can offer, help them with their challenges, and monitor all of this so that you can guarantee the right approach, for the right person and at the right time. After all, choosing a “leggy” strategy, invasive, disliked and unwanted, doesn’t make any sense, does it?

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