We have spoken to many SaaS software companies (and clients) who have tried to do Inbound Marketing/Content Marketing alone, or with other agencies, and the vast majority of experiences are frustrated with “so-so” results. As the first Inbound Marketing agency in Brazil , we have been working on this for over 6 years and in that time we have seen many good and bad examples of Inbound Marketing The 3 main reasons for this “so-so” performance are the lack of strategic planning, branding, positioning and a website optimized for conversion. Strategic planning for your SaaS software It’s a fact, Inbound Marketing is more complex than traditional marketing, due to the number of buyer personas , the buyer’s journey and the use of marketing automation software. For Inbound Marketing, it is necessary, for example, to make a plan for the dissemination strategy before even writing any article.
We have spoken to many SaaS software companies
Inbound Marketing/Content Marketing alone, or with other agencies, and the vast majority of experiences are frustrated with “so-so” results. As the first Inbound Marketing agency in Brazil , we have been working on this for over 6 years and in that time we have seen many good and bad examples of Inbound Marketing The 3 main Malaysia WhatsApp Number Data reasons for this “so-so” performance are the lack of strategic planning, branding, positioning and a website optimized for conversion. Strategic planning for your SaaS software It’s a fact, Inbound Marketing is more complex than traditional marketing, due to the number of buyer personas , the buyer’s journey and the use of marketing automation software. For Inbound Marketing, it is necessary, for example, to make a plan for the dissemination strategy before even writing any article or e-book.
Super-optimized website for conversion into free trials/evaluations
As important as the other two points above is the optimization of your website. Even more so for SaaS software companies. Which make a large part of the total sales volume through the homepage. When we talk about optimization. We already think about SEO, which is very important. important. But said optimization is about your website’s Bahamas WhatsApp Number List ability to deliver desired results. We say a lot here to new clients “you are starting a journey”, because the first decision is where you want to go. Using a simple example of planning a road trip with your family, the first step is always deciding where you want to go. After planning other important items, you are ready to proceed. But you will still need a car that can take your family where they want to go quickly, comfortably and safely.