If you’re trying to persuade someone to do something, or buy something, I think you should use their language, the language they think in ,” David Ogilvy , considere the father of modern advertising. “Your network is your filter.” Don Tapscott and Anthony Williams , authors of Wikinomics. Don Tapscott As you have seen, you can find famous marketing quotes of all kinds. Among all its authors there are, obviously, universally recognize names and others.  That are only know to specialists in some of the marketing niches.

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