That is, not to the fine print. Time passes quickly and every day we want a little more of that time for ourselves. We can’t all be millionaires, but we…

Customers tire and leave easily. Have an efficient internal search engine to achieve better results. You need an internal search engine that meets customer expectations. Which means it must be…

Meanwhile, the role of mobile has been important in paid search on both smartphones (19 percent) and tablets (18 percent), which combined account for 37 percent of paid search clicks.…

These qualities must be consistent and chosen according to the digital marketing strategy. 3. Choose the right team Whether you hire a digital agency or have a team of in-house…

As part of the Lumia 930 promotion strategy and its wireless charger option, Microsoft and Nokia decided to carry out a more than interesting street marketing action . In full…

Medium , one of the best writing platforms , launched its first sponsored “collection” of articles in what is the first step in relation to advertisers. The first brand to…

unmissable for those interested in digital marketing . Attraction Marketing 2.0 (Oscar Del Santo)This work explains how to design a campaign on the web and on social networks with a…

If half of the population is going to have a telephone connected to the Internet, advertising to sell something is never going to be able to avoid this format in…

As referred to in a previous article , taking a self-portrait with the famous “duck face” is no longer enough for selfie lovers, who are increasingly looking for their photos…

To this we must add the inefficient network isolation system that is usually carried out in companies. As a matter of fact, Lack of tools that quickly identify suspicious activity…

Greenpeace made the 30-second video in which we can see “Nemo” in a blender. It is clear that it is a maintenance campaign, like most, but the protagonists and their…

since online advertising has grown 16.4% in the first semester, a percentage with which it is in first place. Related Notes: Infographic: The history of online advertising In 2018, 50%…

Requesting and encouraging staff support for a fan page is essential. But it must start with an explanation of the reasons, strategy and objectives. That the company seeks with these…

There is no doubt that technology continues to close the gap between brands and consumers, a situation that benefits both sides and makes it easier for us to understand how…

where Samsung appears as the brand better positioned and more influential technology in social networks. On the other hand, focusing on the users’ favorite platforms, according to the 5th Annual…

The blackout suffered by the social network last Friday and that left millions of users around the world unable to access the system, not only presented inconveniences to Internet users,…

Thanks to Tinder’s geolocation service , people from the same city as the shelter can connect with the puppies.The measure seeks to reduce the digital divide in the southernmost regionsSantiago,…

Although Walmart implemented strategies with Mama Lucha (for Bodega Aurrerá) and the Walmart Cart with greater force, it is difficult to overcome a strategy as solid as Julio Regalado ,…

For respondents aged 18 to 24, 25 to 34, 35 to 44 and 45 to 54 years old, the type of ads that most leads them to action is the…

that showed in real time how many “Like” the pieces had, an initiative that has now been used with a new twist for its Fashion Lock campaign, on the occasion…

This interactive campaign makes use of geolocation, a tool widely used by brands in digital marketing . On Twitter, the different accounts from the different countries are already inviting their…

The global rebranding of Disney Channel . Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click here20 Years Merca2.0 Communication Effectiveness Job Bank Log in PREMIUM…

The packages sent today contained thousands of personal care products for our girls, protectors of Israel. They have even received facial soaps and mineral deodorants, so they can take care…

With this change, both users and brands benefit, so now if the number of fans of a page does not grow organically, it means that they cheated to get followers,…

Although it still works for us, it does not accompany us in the “fahion” and that is why we look for the new model. Things of the industry, things of…

The next station of email marketing in b2b: automation9 data. That will help your email marketing to be successful. Most marketers choose to send emails during the week, but those.…

it commercial, labor, sectoral, institutional, social or financial and that has a new way of being transparent, of generating a good reputation, in the exercise of brand journalism . Juan…