Your case study should share background information for case study readers. The problems they faced before discovering your product. This information helps you give potential customers more context and make…

They’ll be more likely to trust that your brand will continue to be attentive to their needs in the future. According to a recent report. 15% of brands plan to…

The california consumer privacy act (ccpa and improved pci compliance are holding companies more accountable for data privacy. More consumers are also becoming aware of the ways that they can…

Your business may serve hundreds or thousands of customers. So how do you choose who to build a case study around and who to leave out? The goal of the…

And whether or not they intend to make a purchase or to simply browse — which can help you hone in your email marketing strategies. Similarly. Your customer support teams…

Find some recommended free lead-generating software here. Use an Automated Email System Once you have your email sales funnel. You will want to design and automate your emails. Services like…

Once your subscribers find value in your free lead magnet. It should entice them to trust you and make a real purchase from you. This automated welcome sequence post-lead magnet…

Therefore, Encourage referrals with rewards and requests for testimonials. Revenue. Make money from your AARRR funnel by encouraging your subscribers to register for subscriptions. Sign a contract. Therefore, Or place…

Here are some of the most popular templates for email marketing strategies. You might find that combining these templates or using different techniques for different customers is the most effective.…

CTA: Personalized calls to action. Also known as smart ctas. Are targeted to individuals instead of everyone at once. And done well. They can convert 202% times more effectively than…

Examples include a personalized promotion sent out on the heels of a new opt-in subscription or abandoned cart or useful instructional information that helps them get going with a new…

It is considered a good practice to have separate versions for each of your digital assets. Take a look at this example to understand how you should go about logo…

And it’s pretty central to an effective lead nurture strategy. According to Epsilon’s research. 80% of consumers say that they’re more willing to make a purchase when they’re provided with…

Therefore. The simple act of adding a hero image to your email places you in a much better position to captivate your readers’ imagination. Design allows you to implement a…

End results: a section to showcase real results. What has the company achieved since they started using your product? Be as specific as possible. Don’t say something like. “our product…

So make sure you pay attention to trends and how they can influence your business. The best way to move on from 2021 is to take the lessons we learned…

There is a place for custom coding an email master template. But with thousands (not kidding) of free email templates available to inspire and use. It is well within reach…

Simply including a short. Brief copy in your marketing emails to remind prospects to take care of themselves should work just fine. 8. Stop pushing products jeremy moser. Co-founder of…

Personalization is key mariia kovalenko. Content strategist. And editor at digital marketer’s world personalization is definitely something that i will stick to in 2022. In the past year. Especially towards…

Whatever channel subscribers choose to engage with. They’ll enjoy a personalized experience. In a nutshell. We need to keep the subscriber top of mind in 2022. We’re creating emails to…

We found that they didn’t actually help us–but we’re not stopping there. We’ll test again. On different audiences and in different campaigns. Before we reach any conclusions. We’re also exploring…

And a webinar can become a whole campaign that will guide leads in your marketing funnel. Email marketing is a vital tool that organizations can use in 2022 in tandem…

2021 was not your average year. So much happened globally. And those global happenings changed the way we live. Work. And do business. A lot of companies had to shift…

With it. You can create tweetable content using either shortcode or a Gutenberg block. This means readers can tweet out a quote from your blog post and give you a…

Ultimate Social Media Icons by Ultimately Social Source Pricing: Free + Premium from $29.98 Ultimate Social Media Icons lets you add sharing icons for over 200 social media platforms to…

And when it comes to optimizing your content and getting it shared with the masses. Having a variety of social media plugins to choose from can go a long way.…

You can display photos from multiple Instagram accounts in single or multiple feeds on your website. The feed itself is completely customizable in terms of column number and size. Background…