Factor but It’s a Tactical Factor on a Day-to-day
agility and adaptability, content teams need to know how much money they are making from their content efforts. As such, many teams are adopting content return on equity (ROE) measurement…
Database USA Blog
agility and adaptability, content teams need to know how much money they are making from their content efforts. As such, many teams are adopting content return on equity (ROE) measurement…
eccLab eccLab 0 2022/08/03 clips ecbeing Co., Ltd. signed a partnership with Global-e, the first e-commerce platform in Japan eccLab eccLab 0 2022/08/03 PR PR news clips Digital Channel Revenues…
“The most noticeable trends we saw during the project made us realize the importance of making the product accessible. There’s something to show you, which might be possible for one…
the presence of human models, and the location of products within images. . Tool selection and implementation was quick. “Several members of the Serial 1 lead team were involved in…
1 leverages visual intelligence to increase web conversions eccLab eccLab 9 America EC Newscontent marketingtechnologydigital marketingtrendbrandingArtificial intelligence/AIAdvertising/adtechstrategy Electric-assisted bicycle (e-bike) maker Serial 1 uses Vizit to optimize digital assets and…
marketing trends and topics without spending time I’m struggling with attracting customers and sales, and I want to think about countermeasures and new measures I want to introduce tools such…
that, despite the fact that many of them are Fortune 500 companies, only a handful are able to use DAM to its full potential.” Furthermore, “the myth that new technology…
resource audits Davey recommends brands do a gap analysis and a full resource audit after understanding their current DAM capabilities . Image: Mark Davey “It may be easy in silos…
The 3 steps you need to take to understand the intricacies of DAM (Digital Asset Management) functionality eccLab eccLab 483 America EC Newscontent marketingdigital marketingKnow-how and toolsBusiness management tool Evaluating…
newsletter Ergo Content Automation doesn’t care about email format, but Hendricks said it’s primarily aimed at email newsletters. “We’re working on everything, but we want to focus on the latest…
and more ghostly addresses,” Hendricks said. “It’s made us very aware of the fact that no one pays attention to what’s in a container. That’s the essence of what we…
a capable DAM,” Davey said. “I have seen more than 600 DAM-related negotiations, and I can assure you that only a handful of them are using DAM to its full…
audits Davey recommends brands do a gap analysis and a full resource audit after understanding their current DAM capabilities . Image: Mark Davey “It may be easy in silos with…
Evaluating the relationship between brands and digital technology is the foundation for successful campaigns. IQ Equity founder Mark Davey said in a presentation at the company’s MarTech conference that he…
Successful Ecommerce Brands Building Customer Journeys eccLab eccLab 0 2022/07/26 clips Shady, a catalog gift mail order company, has introduced AI image processing technology SpeedSize to its online shop. Achieved…
a task that requires a significant time commitment. As mentioned above, some of the tactics we introduce are less desirable as they can hurt the promotional reach of your posts…
Facebook’s algorithms will reduce the visibility of your posts. This method should really only be used on pages that have a chronic history of spam or negative and inappropriate comments.…
AnyX eccLab eccLab 2 2022/04/11 clips The Importance of Marketers Starting with ‘Simple Measurements’ eccLab eccLab 436 2022/04/08 PR that already has a lot of likes, reactions, comments and shares…
modeling. It doesn’t matter which type you choose, as long as you can measure it over the long term. “You can show ROI by measuring relative value over time,” he…
generated no value at all. “My call to CMOs and marketers is to ruthlessly cut what doesn’t work or doesn’t work, learn from those mistakes, and at least get out…
company, you’re generating leads for sales. If you’re an e-commerce company, you’re generating leads that lead to sales. Traffic to these websites is organic, not paid.” “Leads coming from organic…
that their comments are visible and prevent their comments from being reposted. Then click the three dots next to the comment and select Delete. Most of the time you’ll want…
yourself professional, even in the face of criticism. Take reasonable criticism seriously by responding with appropriate variations such as “We understand your point and we will try to do better.”…
negative posts on Facebook? In this article, I’ll share some coping strategies that can ease the situation and win the battle against negativity. As a reputation consultant, I’ve dealt with…
has partnered with connected experience company SharpEnd (based in the UK) to design a digitally enabled, recyclable glass bottle. The campaign allowed consumers to access exclusive content and services when…
engagement across so many different channels,” said Chittoor. “The company also says that the average customer has achieved an additional $128 million in revenue and a 781% ROI from using…
creates a kind of friction and shows that they don’t really understand that customer,” he continued. This is where AI becomes a valuable resource. A marketer’s job is to provide…