Without the slightest doubt, we can say that the blog is the “darling” of inbound marketing. It is mainly through this that your potential customer will learn about your company’s ability to solve current problems and challenges, and how your product or service can bring solutions. A real marketing success, content strategies allow the presentation of topics of interest to buyer personas and make your product or service known. In addition to attracting visitors, it is possible to gain respect and become a reference in relevant content and research. According to Demand Metric , content marketing generates three times more leads than traditional marketing, in addition to costing 62% less. The main question is: how to maintain excellence in content and use the blog as the main ally of results marketing? Learn about some points to pay attention to when managing your company’s blog.
Not considering buyer personas
Don’t skip this important planning step. Buyer personas are the study of the behavior and characteristics of your potential customers, so identifying your company’s personas will ensure that your content is targeted to their needs. According to Brazil WhatsApp Number Data the Buyer Persona Institute , 44% of companies use buyer personas as allies for their business, but 85% do not use them effectively. Using appropriate language, maintaining the frequency of publications and consistency in your blog articles are essential for success. You’ve probably never read an article with an unattractive title! He is a stock influencer. It is the icing on the cake that was prepared to surprise your guests. Therefore, it must be creative and objective, in addition to summarizing the entire content proposal of the article. With the competitiveness of content on blogs.
Lack of relevant additional material
Your blog may have excellent and presentable content, but if it does not have any additional material, there will be no influence on the purchasing process of your potential consumer and your company could miss out on good relationship opportunities. The blog must have Calls to Actions (CTAs) and navigation links that facilitate interaction Bolivia WhatsApp Number List with the public and make the online experience more enjoyable, leading the reader to new actions on your blog pages or website. At the end of the day, what do you want from your blog? Just visibility or significant results? If you’re like most of our clients, having a lead generation strategy is necessary for your blog to be successful. This seems obvious, but there are many blogs that don’t make sharing easy. If you have questions about using the share buttons in your blog articles.